A "Listing Presentation" is an industry term for the formal presentation that a REALTOR® makes to prospective home sellers, trying to earn their trust and business. Don't list your home with a real estate agent without it! I would love the opportunity to make such a presentation to you.
I'll visit your Naples, North Naples and Bonita Springs home, and together I will walk through it, considering the positives and negatives (if any!). You will then see exactly how I would propose to sell your home, for as much as the market will bear, and within your time frame. I will tell you where I will advertise your home, both in print and on the web. With the dramatic growth in homebuyer usage of the web, you MUST have a top REALTOR® that can extensively market your home online! This is how Mara Gets Your House SOLD:
1. Reaching Your Goals - I listen carefully and thoughtfully to your housing goals, your projected timelines and family’s needs, so that I am able to help you attain these goals with the least amount of disruption to your life. I have helped over 150 Happy Sellers & Buyers, and I plan to Exceed Your Expectations, as well.
2. Sharing my Knowledge - I make you the expert through extensive market research to find the right comparables. I explain current market conditions so your house is accurately positioned and you can react to any changes in the marketplace.
3. Education - I continually seek higher education to better serve you. Mara is a CRS - Certified Residential Specialist. This is the highest designation for a Realtor (only 4% of Realtors in the US ever achieve this), an e-Pro and an ABR – Accredited Buyer’s Representative.
4. Achievement – Mara was John R Wood’s 2003 Rookie of the Year with almost $11,000,000 in Happy Sellers and Buyers – the highest sales ever for a first year Realtor at JRW. Gulfshore Life magazine awarded Mara Muller "FIVE STAR: Best in Client Satisfaction" in 2004,2005,2006, 2007, 2008, 2009 & 2010.
5. Top Producers – I was in the Top 10 at John R Wood for 2006 (400+ Realtors). As a Diamond Circle of Excellence member I have over $100 million in sales in the last 9 years!
6. Unparalleled Level of Service – Premier SOtheby's International Realty focuses exclusively on the luxury market and hires only experienced licensed agents with a proven track record of success in the luxury home market.
7. Location, Location, Location – Premier operates 11 boutique, gallery-style offices in high traffic areas frequented by buyers and sellers of high-end properties, including Marco Island and Sarasota.
8. State-of-the-Art Websites – We keep your property “open” 24/7, allowing Buyers to see photos at their convenience. Our own site, MaraSellsNaples.com, Premier-Properties.com; Naples.com, NaplesArea.com, Realtor.com, CoastalLiving.com, HeraldTribune.com, LuxuryRealEstate.com, NaplesNews.com, News-Press.com, nMagazine.com, NYTimes.com, RitzCarltonMagazine.com, and WSJ.com are just a few of the websites your property will be featured on to pique the interest of a buyer and motivate a sale.
9. I have written the RealEstateforRealPeople monthly column for the past 5 years for the ONLY family magazine dedicated to Naples. Neapolitan Family is distributed in libraries, schools, doctors’ offices, YMCA, etc...
10. Advertisements – I own the back cover of Neapolitan Family. Particularly effective is that all of this advertisement includes our website so that buyers can see more photos and get additional info about your property at any time of day or night.
11. MLS - Your property is entered correctly into the Multiple Listing Service through NABOR – with data sharing from Naples to Ft Myers. 8 digital pictures are submitted (maximum allowed) presenting your property in the best possible light to Realtors & potential Buyers.
12. Maximum Exposure - your home will be in Premier Properties display ads in the Naples Daily News Sunday Paper every month.
13. Interactive Virtual Tour – This marvel of technology offers a floorplan-based complete tour of all areas of your home and community. The VTs can be viewed on all participating websites worldwide.
14. Innovative – I produce a HomeBook of Exceptional Features of your home. It can include your Seller’s Property Disclosure statement, utility bills, GIS Satellite photos, plat map, school & demographic info, remodeling info, floor plans, inspection reports, a recent appraisal, photos of wildlife at your home, etc. I need your help because we want the Buyers to know what you’ve loved best.
15. Open House – I hold Open Houses Sundays (where allowed) from 1–4 pm to attract Potential Buyers. While you’re out enjoying all that Southwest Florida offers, we are busy Selling Your Home!
16. Collaborative Analysis - I open your home on a weekday Broker’s Tour for our colleagues during the first weeks of the listing to solicit additional price opinions & property suggestions.
17. Market Updates – I offer weekly updates detailing the showings & feedback by your choice of email or telephone. Monthly, I meet with you to give you a full market update to make sure that your home is positioned correctly to sell.
18. Home Warranty Program – Available for Sellers & Buyers to shield you from unexpected expenses and is a great marketing tool, too!
19. Negotiations – I am hired for my negotiating ability and contract preparation skills. I will get you the highest price with the best possible terms in the shortest period of time and with the least amount of hassle for you.
20. It’s in the Details - Excellent ability to hold a sale together— I handle all the “contract to close” details so you can feel confident that your home will close successfully. I have closed 99% of my Seller’s accepted Sales Contracts!
21. Peace of Mind - I accompany all home inspections and appraisals and coordinates the details with the Buyer’s Lender, Agent and Title Company or Attorney to make sure everything stays on schedule and your home closes on time.
Your Job
1. Collect Homeowner’s Documents, Association Documents, Blueprints, Lists of Upgrades, Utility bills, wildlife photos, unique landscape details, property / neighborhood information for us to use in your HomeBook.
2. Give your home a thorough inspection imagining it through the eyes of the Buyer. Check for loose railings, grease around the stove, broken tiles, chipped paint, cracks in the walls, stains in the carpet, damaged windows, drippy faucets. Clean, empty out and re-arrange closets to make them appear larger. Fix, touch up, or remove whatever necessary. All of these steps can be fairly simple to accomplish, but can turn the head of a prospective buyer and be instrumental in a sale.
3. Purchase a Home Trust Warranty that provides your Buyer 1 yr of worry-free living. You can also cover yourself during the sales period for just a nominal amount.
4. If you plan to do any painting, replacing or remodeling, stay with neutral colors. And please don't wallpaper anything. Let the next owner do it, because you can't predict what the next owner will find appealing.
5. Keep house and yard neat, clean and ready to show. Plant colorful flowers outside to add instant charm and curb appeal. Keep front door area clean of cobwebs and debris and dirty fingerprints.
6. Open drapes, blinds and curtains when you leave the house. Leave lights on and replace burned out light bulbs.
7. Leave the house during all showings & Open Houses. Allow Public Open Houses every month.
8. Meet monthly with me every month to review market data and evaluate pricing strategy if the house isn’t receiving showings and offers.
9. Pack away or donate as much stuff as you can stand to live without for a short while—I want people to imagine themselves and their belongings in your home. It is important that potential Buyers envision their lives in your house, not yours!
"Mara Muller is truly a professional that will work for you to do what needs to be done. She is realistic in what they say is going on in the market, what you can expect and what she can do for you. I have sold four properties through her, and especially on the last one, she went the extra mile. I highly recommend her for anyone considering selling their property".
– Kelly Valdivia, Pelican Marsh, Regatta, Logan Woods
Seller Client References
Pam Vashon, Personal Chef, 404-3804
Mary Ann & Joe Damiano, Retired,591-2584
Richard & Maureen Imes, Business Owner, 593-6866
Rachel & JB Brockman, Physician, 597-3818
Bill & Lois Phelps, Retired Jeweller, (972)363-2328
Margie & Rick Lockwood, Sales Account Executive, 593-4049
Kelly Valdivia, Wachovia Wealth Mgmt VP, 248-5277
Dick & Judy Hunter, Retired Pilot, 591-4269
“Mara Muller is a professional, trustworthy Market Expert. Our home in Mediterra had been listed for over 10 months with a different Realtor. Mara sold it in less than 5 weeks, and the process couldn’t have gone smoother!! We are thrilled with the results.”
- Chris & Julie Jasinski, Mediterra
"I am writing to express my gratitude for Mara's professional help with the sale of our old home in Mill Run and the purchase of our new one in Livingston Woods. From our first interaction, Mara was enthusiastic and pleasant to work with. Mara was thorough in explaining the steps we would take to make our goal a reality. She then was able to make it happen, so quickly, in fact that our friends and family were amazed. We were aware of exactly what we needed to do to prepare for our sale and she did everything she said she was going to and much more. Our house was sold to the first person who came to see it. Her work was top notch and her results were impressive. There was not one instance that I wanted to talk to Mara and was not able to get in touch with her quickly. We could not be more pleased with the outcome of working with Mara ".
-Rachel & JB Brockman, MD, Mill Run & Livingston Woods
"The Mara Muller team sold our home quickly, professionally, efficiently and with great ease, setting a record in Monterey. We became friends in the process. Our house went on the market at the same time as a number of other estate homes in our neighborhood. Mara got us multiple offers and our house went under contract within days. The other homes remain unsold nearly 3 months later".
- Judy & Dick Hunter, Villages of Monterey
We make free presentations and prepare CMAs for prospective home sellers every day. We've literally done hundreds, and we know exactly what puts a big SOLD sign in your front yard.
I'd love the chance to make a presentation for you. It is totally free and without any obligation. Call me! Or fill out this form...
- Best Image Agent(s)® 
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